Peak Performance: Co-X Holdings Celebrates Hilton Garden Inn Greenville University Area, NC as the 2025 Hilton Garden Inn New Hotel of the Year

Our company mission has always been to curate and operate properties that don't just exist within their markets—they redefine them. Today, we are celebrating a monumental milestone on that journey. We are thrilled to announce that the Hilton Garden Inn Greenville University Area, NC has been officially recognized by Hilton as the 2025 Hilton Garden Inn New Hotel Award winner.

This global brand award is exceptionally competitive, celebrating the one new Hilton Garden Inn hotel that stands out from all others by achieving top marks across the critical metrics that define a successful modern hotel launch.

The Anatomy of an Award-Winning Launch

Winning this award isn’t based on a single moment of excellence. It is a recognition of sustained, elite performance from the moment we opened our doors. Hilton’s criteria were data-driven and rigorous, focusing on three key metrics:

  1. Superior Stay Scores: This metric is the heartbeat of our business—guest satisfaction. It measures the quality of the stay experience. Our team’s commitment to meticulous service, cleanliness, and the ‘brighthearted’ spirit of Hilton hospitality ensured that our guests didn't just stay with us; they loved their experience.

  2. Honors Enrollments: Guest loyalty is the foundation of future growth. The Hilton Garden Inn Greenville University Area, NC led the way in introducing new members to the Hilton Honors program, demonstrating that our team succeeded in turning first-time guests into lifelong brand advocates.

  3. Ramp-up Performance: Launching a new hotel is a complex operational challenge. This metric tracks how efficiently and successfully a property enters its market. Achieving top ramp-up marks proves that our management, sales, and operational strategies were executed with precision from Day One.

A Victory for Our Team

Hilton is celebrating our team with an engraved trophy to be displayed proudly in our lobby, a digital certificate of recognition, and a celebration fund to support a property-wide team party to toast our joint victory. Thanks so much to RainesCo and Clarendon Properties for their support, vision and leadership!

We are savoring this victory, but the hospitality industry never stands still. We have already shared our commitment to Hilton to keep up the great work. We are already focused on ensuring that when the 2026 winner’s list is announced, the Co-X Holdings family is represented once again.

To our team at the Hilton Garden Inn Greenville University Area, NC: Thank you. This win is yours.

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