Shaping the Future of Regional Travel: Inside Co-X Properties’ Growing Hospitality Footprint
The landscape of regional travel is shifting beneath our feet. Over the last few years, we’ve witnessed a massive migration of talent, business, and tourism toward mid-sized markets and university hubs across the Southeast. Driven by corporate relocations, academic growth, and a desire for high-utility lifestyle destinations, these regions are thriving—but they require a new standard of infrastructure to support them.
As a company, we’ve always believed that real estate development shouldn't just meet existing demand; it should actively elevate the community it enters. Through our real estate and hospitality arm, Co-X Properties, founders Paul Adkison and Scott Diggs have made a significant investment in hotel investments across the Carolinas to do exactly that.
By collaborating with premier brands like Marriott and Hilton, alongside world-class development and management partners, Clarendon Properties and Raines Co, we are bringing premium, technology-forward spaces to the markets that need them most.
1. Setting the Standard in Cheraw, SC: SpringHill Suites by Marriott
Our property in Cheraw, South Carolina, proves that secondary markets deserve first-class amenities. Built to seamlessly blend design and functionality, the SpringHill Suites by Marriott in Cheraw serves as a vital anchor for both corporate travelers and visitors exploring the historic region.
Featuring spacious suites, flexible work-and-relax lobby spaces, a fitness center, and a beautiful outdoor pool, it brings an upscale, seamless travel experience to a vital South Carolina commercial pipeline.
2. Award-Winning Excellence: Hilton Garden Inn Greenville University Area
In Eastern North Carolina, university markets are booming. Developed in partnership with Clarendon Properties and managed by the expert team at Raines Co., our Hilton Garden Inn, Greenville University Area is uniquely positioned to serve the rapid growth surrounding East Carolina University.
This property isn’t just a place to stay; it’s a high-velocity environment where visiting business leaders, academic professionals, and returning alumni connect.
Our collective vision for this property was recently validated on a national stage. Just a few months ago, the property was honored with the prestigious New Hotel Award from Hilton, recognizing its outstanding guest service, operational excellence, and impact as a premier new opening in the Hilton network. By introducing high-end amenities, an exceptional guest experience, and modern digital capabilities, we’ve matched the energetic, forward-thinking momentum of the Greenville community.
3. The Next Horizon: Element by Westin coming to Chapel Hill, NC
Looking ahead, our momentum is moving straight into the Research Triangle. Construction is actively underway on our third major hotel development: the Element by Westin in Chapel Hill, North Carolina.
The Element brand is built around a philosophy of wellness, balance, and sustainability—making it a perfect cultural and operational fit for Chapel Hill. From extended-stay capabilities to eco-friendly design choices, this property is being built from the ground up to support the modern traveler who refuses to compromise their daily health and productivity routines while on the road.
The Co-X Strategy: Location, Relationships, and Integration
Our approach to hospitality goes far beyond physical construction. True success relies on the strength of our partnerships. Working alongside visionaries like Clarendon Properties and top-tier operators like Raines Co. allows us to execute at the highest level.
Furthermore, because Co-X Holdings operates a diverse portfolio, we look at real estate through a multi-dimensional lens. We understand how parking infrastructure (via our partners at Pivot Parking) impacts a guest’s arrival, how localized commercial banking (via Dogwood State Bank) fuels the surrounding economy, and how technology streamlines operations.
We aren't just building hotels to fill beds; we are investing in properties that act as long-term economic engines for their respective cities. As the Chapel Hill development moves forward, we remain focused on our ultimate goal: delivering award-winning, standard-setting experiences that serve business owners, institutional partners, and travelers alike.
Springhill Suites of Cheraw —>
